With the goal of financial inclusion for the millions of unbanked people residing in the country, Telenor Pakistan in collaboration with Tameer Microfinance Bank launched Easypaisa in 2009 with the approval of the State Bank of Pakistan.
Easypaisa introduced a unique way of transferring money from one person to another instantly, in a safe, secure and convenient manner, made available to the unbanked masses of Pakistan for the first time.
Prior to Easypaisa, customers had to travel long distances, manage lots of paperwork, stand in long queues for hours, and were limited to specific working hours. Easypaisa revolutionized the industry by enabling the same transactions to be carried out at your local retailer instantly, in a safe, secure and convenient manner. Performing financial transactions through Easypaisa only takes a few seconds and ends with a confirmation SMS.
Now anyone can use Easypaisa services either through over-the-counter transactions by visiting their nearest Easypaisa outlet or through their mobile phones using mobile accounts. Easypaisa’s constant innovation empowers customers to address their financial needs easily through the many services offered including: bill payment, sending or receiving money, purchasing airtime, salary disbursements, giving donations, disbursing social cash transfers, insurance and savings.
We have continued to expand our product portfolio with unprecedented services like Inter-Bank Funds Transfer, online payments, handset lending and health insurance. These services have never before been offered to the masses of Pakistan at this scale.
Easypaisa is not limited to Telenor subscribers only, anyone with or without a mobile phone can avail many of the services Easypaisa offers. With an increasing footprint of over 70,000 merchants all over the country, Easypaisa also provides numerous employment opportunities for the masses.
Since then, Easypaisa has embarked on an extraordinary journey of innovation to achieve financial empowerment for the masses on an individual level. With Easypaisa, the common man now has access to an easy and convenient avenue for all his financial needs.
About Telenor Microfinance Bank
Telenor Microfinance Bank Limited (Formerly Tameer Microfinance Bank Limited) is the first scheduled and largest Microfinance Bank in Pakistan. Incorporated in 2005, it provides micro‐finance and related financial services to the less privileged and unbanked segment of the society with an aim to contribute towards poverty eradication under the Microfinance Institution ordinance, 2001.
Telenor Bank was the first bank in Pakistan to receive branchless banking license from the State Bank of Pakistan. TMFB currently has 157 customer touch point’s nationwide offering a range of financial services including Deposits, Loans, Mobile Accounts, Health Insurance, Remittances, Cash management services, Bank on Wheels. Based on the results for the year ended 31 December 2014, JCR-VIS Credit Rating Company Limited (JCR-VIS) has reaffirmed the entity ratings of Telenor Microfinance Bank Limited (Formerly Tameer Microfinance Bank Limited) at ‘A+/A-1’ (Single A Plus/A-One). Outlook on the assigned rating is ‘Stable’ as of April 17, 2015. For more information, please visit: http://www.telenorbank.pk
About Telenor Pakistan
Telenor Pakistan is 100% owned by the Telenor Group, an international provider of high quality voice, data, content and communication services in 13 markets across Europe and Asia.
Telenor Group is among the largest mobile operators in the world with 180 million mobile subscriptions and a workforce of approximately 33,000. Telenor Pakistan has reported a subscriber base of over 31 million, making it Pakistan’s second largest mobile operator.
The company acquired the GSM license in 2004 and began commercial operations on March 15, 2005. So far, it has invested over USD 2.3 billion in the local economy and has created 2,400 direct and 25,000 plus indirect jobs. It also has a network of over 200,000 retailers, franchises and sales & service centers, thus providing means of livelihood to thousands of Pakistanis. For more information, please visit: https://www.telenor.com.pk
BANK TRANSFER THROUGH EASYPAISA SHOP
Easypaisa Bank Transfer to Bank Account allows customers to send money to their friends, family and business partners directly into their Bank Account from any Easypaisa shop in the most efficient, secure and convenient way. Like a shopkeeper who wants to transfer funds to supplier may directly send into the supplier’s bank account.
Anyone can use this service to send money to any 1-Link connected bank account instantly. This facility is also available on weekends/public holidays and even after banking hours. It has now become easier for the people living in the rural areas to send money to bank accounts in real-time without the hassle of visiting a bank branch.
In addition to success in the domestic market, Easypaisa has received wide-ranging recognition globally. Easypaisa has been honoured with multiple awards and has gained global recognition which is a testament of Easypaisa’s success that it shares with the world. Being the first and largest branchless banking solution, these international awards reaffirm the impact Easypaisa has had while contributing to the economic growth of Pakistan.
- Awarded “Best Mobile Money Launch” of the year 2009
- Best New Entrant in Global Mobile Money Transfer Award 2011
- Identified as “Mobile Money Sprinter” by GSMA MMU in 2012
- Nominated as “Best Mobile Phone Product & Service” at the GSMA Awards 2012.
- Awarded “Best Mobile Money Service” at the GSMA Awards 2014
- Awarded “Best Mobile Service for Women in Emerging Markets” at the GSMA awards 2014.
- Awarded “Wall Street Journal’s Financial Inclusion Challenge People’s Choice Award’ 2015.
- Nominated as “Best Mobile Money service for Women in Emerging Markets” at the GSMA Awards 2015
- Nominated as “Best Mobile Money service for Women in Emerging Markets” at the GSMA Awards 2016