What is Ecommerce

What is Ecommerce?

What is Ecommerce?




Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online.

In 2018, ecommerce is more popular than ever before. For many people, it has replaced brick-and-mortar stores as the preferred way to shop. Mobile devices have greatly contributed to the rise of ecommerce: it’s estimated that mobile will account for 70% of all ecommerce traffic by the end of this year alone.

Social media sites like Facebook have further helped ecommerce gain popularity. Facebook reported an advertising revenue of $9.16 billion in the second quarter of 2017 (which is a 47% increase since the second quarter of 2016), and 87% of Facebook’s overall advertising revenue comes from mobile devices. As social media sites merge with ecommerce platforms like Shopify, more people will begin integrating ecommerce into their daily shopping habits.

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Ecommerce isn’t going anywhere, and it’s only going to keep getting bigger: According to Digital Commerce 360, ecommerce will account for 17% of all retail sales by 2022.


What is Ecommerce?


Types of Ecommerce


There are three primary types of ecommerce transactions:

  • Business to Business (B2B), in which one business sells directly to another business.
  • Business to Consumer (B2C), in which a business sells directly to consumers.
  • Consumer to Consumer (C2C), in which one consumer is selling to another via auction or social media (eBay and Craigslist are good examples of this, but so is Facebook marketplace).

Although online shopping is the most obvious form of ecommerce, online banking is technically also considered ecommerce.


Benefits of Ecommerce


Ecommerce is beneficial for businesses in a few major ways: it can reduce costs by limiting the expenses of owning and running a physical store. It’s faster and more convenient than most traditional business transactions, and it can reach consumers in areas where geographical barriers would have prevented the expansion of physical retail locations.

Investing in ecommerce can also increase revenue: it allows businesses to reach more customers than physical locations alone, and also has big potential to influence more in-store purchases.

For consumers, ecommerce reduces costs by offering you more options. For example, if you go to Best Buy, you must pay Best Buy prices for a TV. Online, you can compare Best Buy TV costs to Target TV costs, or you can check out identical TV brands on eBay, Craigslist,OLX.com, Facebook Marketplace, and countless other sites.

Essentially, ecommerce lets you compare prices with the entire world, rather than just your geographical region, which can afford you the luxury of choosing the best brand for your budget.

As ecommerce evolves, it’s important to keep an eye on ecommerce trends. Even if you’re a brick-and-mortar shop,

you can still benefit from learning about ecommerce, since eCommerce is a good indicator of what consumers expect and want from their shopping experience.


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The Australians loved ‘Karachi W11’ themed Tram so much that it became a permanent exhibit in a museum

The Australians loved ‘Karachi W11’ themed Tram so much that it became a permanent exhibit in a museum

The tram was themed after the iconic ‘Karachi W11’ in 2006 before becoming a exhibit

Pakistani truck art is famous all over the world for its elaborate floral patterns and calligraphy adorned over trucks with poetry. Australians loved Karachi W11 themed tram, so much that it became a permanent exhibit in a museum.

While truck art is mostly used on trucks in Pakistan, some of the old buses running in various cities are also adorned in this type of art.

When you think of a bus with truck art, the famous ‘Karachi W11’ bus comes to mind. These buses have been seen on the roads of Karachi for as long as you can remember and have literally become a Pakistani icon.

In 2006, a historically important tram ‘Z1 Class No 81’ in Australia was due to retire after serving the people for many years.The Australians wanted to repair the tram but the cost of repairing this old and damaged tram was so high that it was decided to do something else with it.

As part of the cultural festival associated with the 2006 Melbourne Commonwealth Games, at least five Pakistanis artisans were brought to the country to style the tram after the iconic ‘Karachi W11’.

so much that it became a permanent exhibit in a museum


so much that it became a permanent exhibit in a museum

so much that it became a permanent exhibit in a museum

Australians loved Karachi W11 themed tram

The Z1 81 tram was then adorned with the famous truck art style using fluorescent hand cut sticker collages, flashing lights, tassels, and stainless steel paneling.

The tram became an instant hit amongst the people who were present in Melbourne for the Commonwealth Games. After the games, the Z1 81 was returned to storage only to be brought back for limited service due to its popularity.


After a short-lived life on the tracks, the Tram was returned to the storage where it remained for years to come until it was finally placed into the collection of the Melbourne Tram Museum in 2015.


Now the tram has become a permanent addition to the exhibition because of how much people love it.

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